Easy Zabiha — Redefining Meat Ordering platform in Canada
Easy Zabiha is a Canada-based meat ordering app that connects users directly with certified local suppliers. The platform aims to make ordering fresh, traceable, and ethically sourced halal meat as easy as ordering groceries.
Client
Wahath Alshifa, Saudi Arabia
Industry
Health care B2C
Services
Ux Solution
Team Setup
1 Researcher, 2 Ux Designers
Timeline
4 Weeks
Goal
Elevating Bakery E-Commerce with Seamless Digital Solutions To develop a user-friendly e-commerce website for Hindustan Bakes, along with a bakery management application that streamlines business operations, enhances order processing, and improves overall efficiency.
Challenge
Creating a visually appealing and intuitive website for customers to browse, customize, and order bakery products effortlessly. Ensuring real-time order tracking, inventory management, and seamless payment integration. Developing a bakery management system for production scheduling, ingredient tracking, and staff coordination. Streamlining business operations to manage bulk orders, deliveries, and customer interactions efficiently.
Outcome
A responsive e-commerce website with an intuitive UI, secure payments, and a smooth checkout process. A bakery management application that optimizes production, inventory, and staff workflows. Improved business operations, reducing manual efforts and enhancing order accuracy. Enhanced customer satisfaction through a seamless online ordering experience.
1/
Discovery
How We Started
The research phase involved conducting user interviews with 15 households in Toronto and Mississauga to understand ordering habits and trust barriers, performing competitive benchmarking on apps like TruLocal, HalalWorldDepot, and Instacart to analyze flow efficiency and trust cues, and creating empathy maps that revealed “trust in freshness” and “clarity in halal sourcing” as the primary decision drivers, ultimately leading to the key insight that users don’t just want meat—they want proof of quality, convenience, and cultural confidence.
2/
Specifying the
core UX
The core UX revolved around simplicity and reassurance:
The solution included smart search and filters for quick access to meat types, cuts, and preparation preferences, source transparency through supplier profiles, halal certifications, and freshness badges on every product card, a personalized quick-reorder section for frequently purchased items, and delivery confidence features such as real-time order tracking with temperature updates while the order is on the way.
3/
Defining the
look & feel
The design language focused on freshness, authenticity, and warmth:
The design language centered on freshness, authenticity, and warmth, using a color palette of clean whites and deep reds to represent freshness and trust, rounded humanistic typography to create a friendly community feel, a visual style built around high-quality food photography and local farm imagery for credibility, and micro-interactions with subtle animations that made the checkout experience feel fluid and rewarding.
3/
Deliver User Experience
Delivering a Seamless & User-Centric Experience
The final experience emphasized speed, trust, and delight through seamless onboarding and a simplified cart process, loyalty rewards for recurring customers, voice-enabled search for accessibility, and engaging visuals with personalized recommendations based on order history. The result was a digital product that transformed a basic ordering task into a culturally confident, transparent, and emotionally reassuring experience, helping Easy Zabiha position itself as the go-to halal meat ordering app in Canada.
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